American Beverage Institute is one the restaurant industry trade group based in Washington, D.C. This institute is actively involved in various public relations campaigns to support different interests of the restaurant industry, mainly relating to alcohol consumption. The American Beverage Institute is the only trade group committed to the protection of responsible on-premise adult beverages consumption. American Beverage Institute is a restaurant trade organization, which represents some of the favorite restaurant chains in America and hundreds of individual restaurants and other alcohol retailers.
American Beverage Institute has strong association with the country?s leading wine, beer, and distilled spirits suppliers. This ABI serves as the representative of the hospitality industry on issues related to adult beverage.
Mission of American Beverage Institute
According to American Beverage Institute its mission is to ?promote responsible alcohol consumption?. The institute is managed by lobbyist Rick Berman, owing the company Berman & Co.
and represents alcoholic beverage, tobacco and restaurant industry. The American Beverage Institute conduct research and aggressive communication programs that aims to demonstrate that the millions of adults who take pleasure in an adult beverage outside their homes are law-abiding and reasonable Americans.
American Beverage Institute is firm their support for responsible consumption and of the long-established custom of dining out with friends. Their main focus is to contest against any propagandist trying to lower the permissible blood alcohol limit for drivers, and opposing smoking bans in bars. The institute also aims to expose and dynamically oppose the campaigns of modern prohibitionists who attempt to target sensible adults in their endeavor to bring down per capita consumption of adult beverages.
Research Conducted by American Beverage Institute
American Beverage Institute employs government and independent research to expand educational materials for individuals associated with the hospitality industry such as supplier company executives and individual restaurants managers. Backed by research campaigns by ABI inform their members on the most recent issues facing their industry and supply them with the essential perspective to help them make knowledgeable decisions.
Equipped with thorough research, American Beverage Institute vehemently opposes propaganda campaigns by fanatical activists though the promotion of earned media campaigns. The media team of ABI also educates editors and reporters the truth about responsible adult beverage drinking and ensures the message reaches policymakers and the general public.
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